Regent Medical Wins Marketing Award

For its dedication to powder-free latex surgical gloves and continued innovation, Regent Medical (Birmingham, UK) has received a 2004 Market Leadership Award from Frost & Sullivan (Palo Alto, CA, USA), the international consulting company.

Regent has capitalized most on the powdered-to-power-free conversion trend to become the market leader in the United Kingdom and Scandinavia, according to Frost & Sullivan. Under the brand name Biogel, the company has created a strong brand image for itself. As a result, Regent Medical cornered 33% of the revenues of the surgical gloves market in Western Europe.

While quality and brand image are hallmarks of the Biogel brand, customer service is not far behind, found Frost & Sullivan. The launching of latex allergy support packs, workshops on surgeries, surgical education, guidelines, and research papers are only some of the beneficial offerings by Regent Medical to the end user. The Biogel label covers products for microsurgical procedures, products for people with increased sensitivity, products for a more protective hold, products with a puncture indication system, a dental procedure glove, and Skinsense latex-free gloves.

Frost & Sullivan states that Regent Medical is well poised to build on its past successes and to face the challenge of keeping its leadership status. Based on the acumen, tenacity, focus on quality, and performance to date, it believes the company should be successful in doing so.



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