Laser Innovations Drive Aesthetic Procedures

Surgical lasers offer newer treatment options that are expanding the clinical focus of cosmetic surgeries from the face to other areas of the body. These are the latest findings of Frost & Sullivan (Frost, London, United Kingdom), an international market research firm.

Advancements in laser technology, which are especially well-suited for noninvasive or minimally invasive aesthetic procedures such as hair removal and skin rejuvenation, have significantly raised the number of procedures performed. Other advanced technologies, such as transdermal focused ultrasound, monopolar radiofrequency (RF), high intensity focused ultrasound, and cryolipolysis are also becoming increasingly popular.

“Newer treatments options are expanding the clinical application focus of procedures to other areas of the body apart from the face,” said Frost technical insights industry analyst Darshana De. “With the baby boomer population aging, more patients are seeking body contouring and body rejuvenation procedures through nonsurgical treatment options that utilize ultrasound or cold energy.”

Due to the growth potential of the cosmetic industry, many new participants are likely to enter the market, while existing companies plan on product line extensions. The cosmetic procedures market is marked by strong competition and pricing pressures. As a result, major players should establish alliances with start-ups that have innovative technologies at hand but lack the funds and the experience to market their solution. Continuing research and development (R&D), product improvement programs, and accurate clinical studies to design new technologies are also crucial for market expansion.

“Intense R&D has already paved the way for the production of multifunctional products,” added Darshana De. “Research has also led to the development of natural cosmetics, which is another fast-growing category reflecting the increased preference of consumers for less synthetic, more natural products.”

Surveys run by different organizations have revealed interesting trends in patient preferences for aesthetic procedures. For example, the United States ranks first among countries performing breast augmentations, while Asian countries such as China, Japan, and South Korea rank among the top five countries performing rhinoplasties.

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